8 Tips For Creating a Successful eBay Storefront

eBayThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

If the Internet has a quaint pastime, selling stuff on eBay is probably it. Before a thriving e-commerce sprouted a handful of platforms on which anyone can sell anything to anyone else, there was a slightly thrilling novelty to participating in the online auction. “Yes,” we told our friends, “I sold it on the internet.”

Some of the mystery and magic may have been lost over the last 15 years, but the easy selling platform remains. Up to 100 individual listings per month are free on eBay, but many people go beyond that — the site’s 90-million-person community now buys enough (about $1,900 worth of goods every second) to support many full-time businesses. If you’re thinking about setting up a storefront on eBay, here are eight pieces of advice to keep in mind.

1. Ask Yourself if eBay is Right For Your Business

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